Privacy Policy

We collect personal information when you choose to give it to us, and limited technical information automatically when you use this website. We do not buy personal information from third parties.

Information you provide
When you fill out a form on this website (for example, a contact form, a showing request or a market report request), we collect:

• Your name
• Email address
• Phone number (if provided)
• Your message and any other details you choose to include, such as a property address or what you are looking for
• The listing you asked about, if you sent your inquiry from a listing page

Information collected automatically

• Website analytics: Google Analytics records how the site is used, such as pages viewed, time on page, browser and device type, approximate location (city level) and the website that referred you. See Section 03.
• How you found us: when you arrive from a tagged link, a social media app or another website, the site notes the source, campaign, referring page and the first page you visited. This stays in your browser and is sent to us only if you submit a form. See Section 03.
• Server logs: our hosting provider records standard log data (IP address, browser type, pages requested and referring URL) for security and operational purposes. It is not linked to a personal profile.

We use the information you submit to:

• Respond to your inquiry or request
• Provide information about properties, listings, market reports or services you have asked about
• Arrange showings, calls and appointments
• Follow up on a conversation you started, and keep a record of it in our client management system

We use analytics and lead-source information to understand which pages and marketing channels are helpful, so we can improve this website and our marketing. Analytics is reviewed in aggregate; lead-source details attached to an inquiry tell us how that person found us.

We do not use your information for unsolicited marketing, sell it to third parties, or share it with other companies for their own commercial purposes.

This website uses a small number of cookies and similar browser storage:

• Essential: WordPress and our page builder set cookies needed to keep the site secure and working, such as protecting forms against spam and abuse.
• Analytics (Google Analytics 4): Google sets cookies named _ga and _ga_* to tell new and returning visitors apart. They can last up to two years. Google Analytics 4 does not log or store IP addresses.
• Lead source (browser storage): the site saves how you arrived (campaign tags such as utm_source and utm_campaign, the referring website, the first page you visited, and whether you opened the site inside a social media app) in your browser’s local storage under the name rpcl_attr. It is kept for 90 days, is not shared with other companies, and is sent to us only if you submit a form.
• Embedded maps: listing pages include a Google Map of the property. Google may set its own cookies when the map loads.

We do not use advertising cookies, social media tracking pixels or remarketing.

We rely on the following service providers to run this website and our business. They process information on our behalf and under their own privacy policies:

• Flywheel — website hosting
• WordPress and Breakdance — the website platform and its forms. Form submissions are stored in the website’s administration area and emailed to us.
• Our client management system (hosted by Vercel, with its database hosted by Neon) — stores inquiries and the lead-source details sent with them
• Google — Google Analytics (website statistics), Google Maps (property maps on listing pages) and Google Calendar (if you book a call through our “Schedule a Call” link, Google collects the details you enter). See Google’s Privacy Policy.
• unpkg — delivers animation code used by this website. Like any web server, it receives your IP address when the file loads.

Links on our website may lead to third-party sites, such as GreatSchools for school ratings or our social media profiles. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

Form submissions are kept in our email, the website’s administration area and our client management system for as long as needed to respond to you, manage an ongoing client relationship, and meet our record-keeping obligations as a licensed real estate professional, or as otherwise required by law. You may request deletion of your information at any time by contacting us (see Section 09).

Google Analytics data is deleted automatically according to the retention period set in our Google Analytics account, which is no longer than 14 months. Lead-source information saved in your browser expires after 90 days. Server log data is retained for a short period for security monitoring and is then deleted or anonymized.

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access — request a copy of personal information we hold about you


• Correction — request that inaccurate information be corrected


• Deletion — request that your personal information be deleted


• Objection — object to how we use your information


• Portability — request your data in a portable, machine-readable format

To exercise any of these rights, please contact us using the information in Section 09. We will respond within a reasonable timeframe and in accordance with applicable law.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). If you are located in the European Economic Area or United Kingdom, you may have rights under the General Data Protection Regulation (GDPR) or UK GDPR.

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us so we can promptly delete it.

We may update this Privacy Policy from time to time. When material changes are made, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acknowledgment of the updated policy.

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please reach out to us:

Stacy Trisco Real Estate
3768 S Griffin Ave
Milwaukee, WI 53207
stacy@rootsrealtywi.com
262-751-8981